Global PR Director

About the role

We are looking for a Global PR Director to shape and lead Huda Beauty’s worldwide public‑relations strategy. The role will define how the brand appears in earned media, cultural conversations and global storytelling moments, building equity and protecting reputation.

Key responsibilities

• Define and own the global PR strategy, aligning narratives with broader brand and communication plans across markets.
• Develop global frameworks, playbooks and processes to ensure consistency and excellence in PR execution.
• Act as strategic advisor to the Founder, VP Communications and senior leadership on brand narrative and cultural storytelling.
• Lead PR for major product launches, brand milestones, founder initiatives and purpose‑driven campaigns.
• Build and maintain relationships with global editors, key media, creators and cultural influencers.
• Champion modern PR formats, including brand journalism, social‑first storytelling and creator‑driven earned media.
• Stay ahead of evolving media ecosystems, emerging platforms and cultural trends, integrating cross‑platform storytelling.
• Collaborate with digital, social and content teams to strengthen owned media that supports earned narratives.
• Explore emerging technologies such as AI‑driven insights and predictive media tools to enhance strategy.
• Develop and execute crisis communication plans to protect brand reputation.

Required profile

• Proven experience as a senior PR leader with a global media network.
• Demonstrated ability to craft narratives that influence brand perception across multiple markets.
• Strong advisory skills, capable of guiding founders and senior executives.
• Track record of leading high‑impact product launches and purpose‑driven campaigns.
• Deep understanding of modern PR formats and cultural storytelling trends.

Required skills

• Global media relations
• Strategic PR planning
• Crisis communication
• Brand journalism
• Social‑first storytelling
• Creator‑driven earned media
• AI‑driven insights (experience with predictive media tools)

What we offer

• Opportunity to shape the global narrative of a fast‑growing beauty brand.
• Collaborative environment with senior leadership and cross‑functional teams.
• Access to cutting‑edge PR technologies and innovative storytelling platforms.