Adobe Lifecycle Manager

About the role

We are seeking a hands‑on CRM deployment specialist to build, configure and optimise automated lifecycle journeys directly within Adobe. You will translate business requirements into live CRM programmes, owning implementation from audience segmentation through to deployment and optimisation.

Key responsibilities

• Build and deploy automated lifecycle journeys and campaigns in Adobe, configuring audience segments, triggers, journey logic, decisioning and dynamic content.
• Manage workflows across email, SMS and push, own QA, testing, deployment and governance, and monitor performance with A/B testing and optimisation.
• Manage the delivery backlog, phase the roadmap and coordinate with client, creative and technology teams.

Required profile

• 5+ years of hands‑on CRM deployment experience, including at least 2 years with Adobe Campaign.
• Adobe Journey Optimizer Business Practitioner certification (or equivalent).
• Experience in airline, travel or loyalty CRM and GCC markets is a plus.

Required skills

• Adobe Campaign
• Adobe Journey Optimizer (AJO)
• Adobe Experience Platform (profiles, identities, audiences)
• SQL for segmentation and data QA