Assistant Manager – Marketing (Social Media)

About the role

We are seeking a creative, strategic and social‑first marketer to join Homecentre Landmark group as an Assistant Manager – Marketing (Social Media) in Dubai. The role will own the organic social strategy, bridging creativity, culture and business to deliver campaigns that build brand love and drive engagement.

Key responsibilities

• Develop and execute the organic social media strategy across all relevant platforms, aligning with brand and marketing objectives.
• Partner with internal teams (Creative, Trade, E‑commerce) to embed social media in integrated campaigns.
• Manage day‑to‑day relationships with the social media agency, creating briefs, overseeing execution and ensuring timely delivery of high‑quality work.
• Own the social media content calendar, publishing a balanced mix of campaign, product, topical and always‑on content.
• Drive innovation by creating platform‑native, trend‑led content and exploring new formats, features and technologies.
• Oversee end‑to‑end content production for social platforms and campaign shoots.
• Support store openings, product launches, seasonal campaigns, brand activations and live events through real‑time storytelling.
• Collaborate with the Paid Media team to align organic and paid social strategies.
• Lead community management, ensuring timely engagement, monitoring sentiment and escalating issues.
• Monitor platform trends, algorithm updates and competitor activity, translating insights into actionable recommendations.
• Track and analyse social media performance metrics to optimise future campaigns.

Required profile

• 5–7 years of experience in social media marketing, preferably within a retail or consumer‑focused environment.
• Passion for social media, with a strong eye for content and the ability to turn trends into meaningful brand moments.
• Excellent collaboration skills to work cross‑functionally with creative, trade, e‑commerce and external agency partners.
• Ability to manage multiple projects, meet tight deadlines and maintain high creative standards.

Required skills