Associate Director, Digital Marketing

About the role

The Associate Director – Digital Marketing will lead Saadiyat Grove’s digital ecosystem, driving awareness, visitation and engagement across retail, F&B, offices, residential and public spaces. The role ensures all digital touchpoints are premium, data‑led and culturally resonant.

Key responsibilities

• Own and execute the digital marketing strategy aligned with commercial objectives.
• Manage an integrated ecosystem of social, paid media, website, CRM and emerging platforms.
• Maintain and evolve the destination website, ensuring up‑to‑date content, mobile performance, SEO fundamentals and accessibility.
• Plan, launch and optimise paid campaigns across search, social, display and programmatic, tracking ROI.
• Oversee social media storytelling, content distribution and partnership amplification.
• Track and analyse performance data, translating insights into optimisation actions and regular reports for senior stakeholders.

Required profile

• Minimum 60 months (5 years) of experience in digital marketing.
• Proven ability to lead multi‑channel digital strategies in a destination or retail environment.

Required skills

• Performance marketing
• Digital marketing strategy
• Social media
• Paid media
• SEM
• CRM
• Data analytics
• SEO