Associate Vice President – CASA & Deposits Product Manager

About the role

RAKBANK is seeking an Associate Vice President to lead the CASA and Deposits product line. The role focuses on growing and managing the Retail Liabilities portfolio, including current accounts, fixed deposits, and everyday banking solutions.

Key responsibilities

• Support growth and management of CASA, Fixed Deposits, and Everyday Banking products to meet business targets.
• Drive customer lifecycle engagement through data‑driven insights, targeted campaigns, and product enhancements.
• Monitor portfolio performance against metrics such as balances, acquisition, activation, attrition, and profitability.
• Prepare regular performance reports, dashboards, and business insights for senior management.
• Conduct data analysis to identify trends, growth opportunities, and performance gaps.
• Assist with forecasting, budgeting, and business planning for sustainable portfolio growth.
• Coordinate product launches, pricing updates, change requests, and customer communications.
• Maintain product documentation and ensure compliance with governance frameworks.
• Perform pricing, competitor, and market benchmarking analyses.
• Develop business cases to evaluate commercial viability of new initiatives.

Required profile

• 3‑5 years of experience in portfolio or product management within the banking sector.
• Bachelor’s degree in a related field; MBA preferred.
• Strong understanding of banking regulations and product governance.

Required skills

• Highly analytical and data‑driven mindset.
• Proficiency with data analytical tools.
• Excellent interpersonal and communication abilities.
• Customer‑centric approach and familiarity with AI concepts.

What we offer

• Competitive, performance‑linked compensation package.
• Opportunities to work in an innovative, growth‑focused banking environment.