Brand Activation Intern – MEA

About the role

BIRKENSTOCK, a global footwear brand rooted in a family tradition since 1774, is seeking a Brand Activation Intern for the Middle East and Africa region. You will support the Head of Brand Management in delivering brand initiatives across wholesale and retail channels.

Key responsibilities

• Support the Head of Brand Management across MEA brand activities.
• Manage day‑to‑day brand support for wholesale and retail partners.
• Help compile seasonal go‑to‑market planning, including toolkits, campaigns, key messages and partner presentations.
• Support GCC digital marketing across paid social, search, display and partner channels.
• Coordinate reporting, ensuring accurate and timely submissions.

Required profile

• Experience in brand, digital, retail or wholesale marketing.
• Strong communication and stakeholder‑management skills.
• Proactive, highly organized with a hands‑on mindset; commercial, analytical and creative with strong attention to detail.
• Fluent in English and Arabic.

Required skills

• Strong MS Office proficiency.
• Keynote presentation skills.
• Adobe suite knowledge (a plus).

What we offer

• Dynamic work environment within a fast‑growing global company.
• Considerable design freedom and an authentic, open corporate culture.
• Excellent development opportunities.