Digital Marketing Lead (Bilingual Arabic/English)

About the role

We are looking for a bilingual Digital Marketing Lead to join our team in Dubai. The role will drive the company’s digital presence, brand visibility and audience activation across multiple channels. You will combine campaign execution, CRM lifecycle thinking and performance measurement to achieve business objectives.

Key responsibilities

• Plan, launch and optimise integrated digital campaigns to increase awareness and conversion.
• Manage CRM platforms, automated journeys, lead nurturing and audience segmentation.
• Develop and execute content strategies, monitor analytics and improve CTR, conversion and ROI.
• Collaborate with brand, business and operational stakeholders to align digital initiatives with overall strategy.
• Provide data‑driven insights and reporting to support decision‑making.

Required profile

• Fluent in English and Arabic (read, write, speak) with ability to proof‑read marketing materials.
• 6‑12+ years of experience in digital marketing, growth or performance marketing, preferably in services, healthcare or insurance.
• Proven track record of measurable campaign execution and optimisation.
• Strong analytical mindset and execution‑oriented leadership style.

Required skills

• Digital marketing strategy and channel management.
• CRM and lifecycle marketing.
• Campaign measurement and performance analytics.
• Audience segmentation and activation tools.