Digital Marketing Specialist – Dubai

About the role

We are looking for a Digital Marketing Specialist to join our Dubai‑based team. You will be responsible for planning, executing and optimizing digital campaigns across multiple channels to drive brand awareness and growth.

Key responsibilities

• Develop and implement SEO/SEM, email, social media and display advertising strategies.
• Maintain and grow our presence on all relevant social platforms.
• Track, measure and report campaign performance against KPIs and ROI.
• Analyse trends and insights to improve spend efficiency and results.
• Collaborate with internal teams to create landing pages and enhance user experience.
• Work with external agencies and partners as needed.

Required profile

• Proven experience in a digital marketing role.
• Demonstrated ability to lead SEO/SEM, email, social media and display campaigns.
• Strong analytical mindset with data‑driven decision making.
• Excellent written and verbal communication in English.
• Degree in Marketing, Communications or a related field is desirable.

Required skills

• SEO/SEM
• Email marketing
• Social media management
• Display advertising
• Google Analytics
• Google Ads