Director, Digital & CRM

About the role

Atlantis Dubai is seeking an experienced and innovative Director, Digital & CRM to lead its digital ecosystem and customer‑engagement strategy across two world‑class resorts. Reporting to the Executive Director of Marketing, you will shape the end‑to‑end digital guest journey, ensuring technology, data and experiences work seamlessly together.

Key responsibilities

• Lead a high‑performing team responsible for Digital Channels, Guest‑Facing Technology, Data Analytics and CRM.
• Oversee the evolution of websites, mobile applications, booking journeys, CRM infrastructure and customer data platforms.
• Collaborate with Marketing, Commercial, Operations, IT and Corporate teams to identify personalization, conversion and loyalty opportunities.
• Drive data‑driven decision‑making and continuous innovation to enhance guest satisfaction and commercial performance.
• Present business cases and results to senior stakeholders while managing complex system integrations.

Required profile

• Strategic, technically strong digital leader comfortable with both technical teams and senior business audiences.
• Proven experience building and leading high‑performing digital teams.
• Excellent communication, collaborative leadership style and ability to coach and inspire others.
• Curious, innovative, results‑oriented with strong multi‑tasking capabilities.

Required skills

• CRM systems
• Digital analytics tools
• Customer data platforms
• Website management
• Mobile application management
• Digital channel management