Head of Marketing

About the role

We are launching a premium longevity centre in the UAE that blends advanced wellness, healthcare, and luxury services. As the Head of Marketing you will build the marketing function from scratch, shape the brand, and drive the go‑to‑market strategy ahead of launch.

Key responsibilities

• Define and own the end‑to‑end marketing strategy and brand positioning.
• Translate business goals into a clear narrative and launch roadmap.
• Lead brand, PR and communications, ensuring consistency across all touchpoints.
• Manage media relations, thought‑leadership content and external communications.
• Set direction for digital, content and social media initiatives.
• Plan and execute launch campaigns, events and brand activations.
• Oversee agencies, freelancers and other external partners, setting objectives and timelines.
• Ensure all marketing activities comply with UAE healthcare regulations while maintaining premium storytelling.

Required profile

• 8–12+ years of marketing experience, preferably in premium, healthcare, wellness, hospitality or luxury sectors.
• Proven track record launching brands or business units.
• Strong experience working with agencies and external partners.
• Comfortable operating in fast‑moving, early‑stage environments.

Required skills