Influencer Marketing Officer (UAE National)

About the role

Support the delivery of Etihad Airways' global influencer marketing programme by managing creator partnerships, campaign execution, travel logistics and performance reporting. The role contributes to brand, destination and commercial objectives across priority markets.

Key responsibilities

• Coordinate influencer marketing campaigns from planning and briefing through to execution, reporting and close‑out.
• Research, identify and evaluate influencers aligned with brand positioning, route priorities and campaign objectives.
• Develop and maintain strong relationships with influencers, talent managers, agencies and external partners.
• Negotiate deliverables, content rights, timelines and partnership agreements.
• Coordinate campaign logistics including flights, hotels, transfers, experiences and itineraries.
• Act as the primary point of contact for influencers throughout campaign delivery.
• Monitor content delivery, ensure compliance with brand guidelines and contractual requirements.
• Track campaign performance and prepare post‑campaign reports against agreed KPIs.
• Conduct social listening, influencer intelligence and competitor analysis to identify trends and opportunities.

Required profile

• UAE National with a Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• Minimum 4 years’ experience in influencer marketing, social media, creator partnerships or related marketing roles.
• Proven experience managing influencer campaigns from concept through to reporting.
• Strong negotiation, communication and relationship management skills.
• Experience in aviation, tourism, hospitality or travel industry is an advantage.

Required skills

• Strong understanding of Instagram, TikTok and YouTube platforms.
• Advanced proficiency in Microsoft Excel.
• Advanced proficiency in Microsoft PowerPoint.