Lead Generation & Acquisition Manager

About the role

We are looking for a Lead Generation & Acquisition Manager to design and run Chabé’s digital acquisition strategy from the ground up. You will own the end‑to‑end process across established B2B markets and a newly launched B2C segment, working closely with sales, tech and agency partners.

Key responsibilities

• Define and implement the full digital acquisition stack, selecting tools and activating SEO, GEO, SEA, paid social and outbound channels.
• Generate qualified B2B leads and feed the commercial pipeline in partnership with the sales team.
• Plan, launch and optimise B2C campaigns to maximise visibility, conversion rates and cost‑per‑acquisition.
• Own acquisition KPIs, produce performance reports and maintain a continuous optimisation roadmap.
• Collaborate with technology teams and external agencies on tracking, landing‑page creation and marketing‑tool integration.

Required profile

• 5+ years of experience in digital acquisition for B2B and/or B2C, preferably in premium services or SaaS.
• Strong analytical mindset, data‑driven decision making and ability to work autonomously.
• Fluent in French and English, both written and spoken.

Required skills

• Google Ads
• Meta (Facebook) Ads
• LinkedIn Ads
• Technical SEO
• Google Analytics 4
• Looker Studio (or equivalent reporting tool)

What we offer

• Permanent contract under local law.
• Hybrid work model with office presence in Paris, London or Dubai.
• Competitive salary package aligned with experience and location.