Lead Generation Specialist (AE)

About the role

We are looking for a proactive Lead Generation Specialist (AE) to drive the identification and qualification of new business opportunities in Abu Dhabi. The role focuses on building a robust pipeline through research, outbound outreach and effective use of digital tools, ensuring a steady flow of qualified leads for the sales team.

Key responsibilities

• Research and identify potential customers, companies and target accounts.
• Build and maintain prospect lists based on defined customer profiles and sales criteria.
• Generate leads via outbound calls, email, LinkedIn, social media, online research and other channels.
• Qualify leads by assessing needs, business requirements, interest and fit.
• Conduct initial outreach and engage prospects in meaningful conversations.
• Identify decision‑makers and relevant contacts within target organisations.
• Schedule qualified meetings and appointments for the sales team.
• Maintain accurate prospect information in the CRM system.
• Track outreach activities, responses, conversions and pipeline contribution.
• Follow up consistently to increase engagement and conversion.
• Collaborate with Sales, Business Development and Marketing to improve lead‑generation strategies.
• Provide feedback on lead quality, market trends and common objections.
• Meet or exceed lead‑generation, qualification and activity targets.
• Continuously test and improve outreach methods, messaging and prospecting strategies.

Required profile

• Excellent verbal and written communication skills.
• Strong organisational and time‑management abilities.
• Detail‑oriented with a focus on data accuracy.
• Results‑oriented mindset with the ability to work toward measurable targets.
• Self‑motivated and able to work independently while maintaining consistent productivity.

Required skills

• Proficiency with CRM systems.
• Experience using LinkedIn for prospecting.
• Skilled in email outreach and lead‑generation platforms.
• Competence with spreadsheets for data management.