Manager, Digital Commerce Strategy-METCA

About the role

The Digital Commerce Strategy Manager for the Middle East, Turkey & Central Asia (METCA) will lead the development and acceleration of the hub’s digital commerce growth. Reporting to the Future Growth Strategy Lead, the role works closely with Customer Development, Marketing, Finance, HR and regional teams to translate strategic priorities into market execution.

Key responsibilities

• Develop and evolve METCA eCommerce growth strategy aligned with hub priorities and market dynamics.
• Support markets in defining market‑specific eCommerce growth strategies, investment priorities and acceleration plans.
• Develop the hub’s Social Commerce strategy, roadmap and go‑to‑market plans in collaboration with Customer Development and Marketing.
• Monitor emerging digital/social platforms, business models and partnership opportunities at hub level.
• Scale successful pilots and best practices across METCA.
• Increase organisational maturity through capability development and knowledge sharing.
• Own a common hub KPI framework and dashboards to track progress.
• Benchmark leading practices across other regions, global teams and external industry leaders.

Required profile

• Proven experience in digital commerce strategy and growth acceleration.
• Ability to work cross‑functionally with multiple business functions and regional teams.
• Strong analytical mindset for developing KPIs, dashboards and performance measurement.

Required skills