Marketing Manager

About the role

We are looking for a Marketing Manager to shape and execute the marketing strategy for Foodmark’s portfolio of restaurant and hospitality brands across the UAE, KSA and Qatar. The role will drive brand awareness, product launches and market‑share growth through integrated traditional and digital campaigns.

Key responsibilities

• Develop and implement the overall marketing strategy aligned with company objectives.
• Ensure consistent brand positioning and identity across all markets and touchpoints.
• Plan and execute integrated marketing programs to boost brand awareness and equity.
• Oversee creation and publication of marketing materials for online and offline platforms.
• Lead new product launches in collaboration with internal teams and external agencies.
• Identify and pursue strategic partnership opportunities to extend brand reach.
• Plan, coordinate and execute promotional campaigns that support sales targets.
• Work closely with sales teams to align marketing initiatives with revenue goals.
• Manage lead‑generation campaigns, track performance metrics and provide actionable insights.
• Maintain a comprehensive marketing calendar to ensure timely execution.
• Own the digital marketing strategy to increase brand visibility, customer engagement and online delivery performance.
• Manage SEO/SEM, email marketing, social media, programmatic and display advertising campaigns.
• Plan and execute paid media campaigns including paid search, social, video, affiliates and partnerships.
• Measure and report performance of all digital campaigns against KPIs and ROI targets.
• Develop and maintain a robust social‑media strategy across all platforms.
• Oversee influencer and brand‑ambassador programs to enhance reach and engagement.
• Update and manage brand websites with relevant, engaging content.
• Optimize brand presence on delivery platforms to maximize revenue and maintain high ratings.
• Stay updated on digital trends, emerging channels and new technologies.
• Lead and develop the marketing team, fostering growth and future capabilities.
• Collaborate with cross‑functional teams to deliver integrated 360° campaigns.
• Coordinate with regional and international teams to align local initiatives with global strategies.
• Ensure effective internal communication of marketing objectives across departments.

Required profile

• Strategic thinker with a balance of creativity and strong execution capabilities.
• Proven ability to lead marketing initiatives across both traditional and digital channels.
• Experience collaborating with sales, product, and cross‑functional teams.
• Strong analytical mindset to monitor, analyze and report on campaign effectiveness.
• Leadership skills to manage and develop a marketing team.

Required skills

• SEO
• SEM
• Email marketing
• Social media marketing
• Programmatic advertising
• Display advertising
• Paid search
• Website management
• Influencer marketing