Mid-Level SEO Specialist – iGaming Focus

About the role

The SEO Specialist (Mid-Level) will drive organic growth for iGaming clients by planning, executing, and refining SEO strategies. Based in Dubai, you will work on‑site with cross‑functional teams to boost visibility, traffic, and player acquisition across regulated markets.

Key responsibilities

• Conduct keyword research and implement on‑page SEO best practices across websites and landing pages.
• Perform comprehensive technical, content, and competitive SEO audits.
• Develop and manage ethical link‑building campaigns to enhance domain authority.
• Monitor performance using Google Analytics, Google Search Console, and other analytics tools.
• Prepare regular performance reports and actionable insights for internal teams and client stakeholders.
• Collaborate closely with content, paid media, and design teams to align SEO with broader marketing initiatives.
• Ensure all SEO activities comply with iGaming industry regulations.
• Continuously test, refine, and document SEO tactics for sustainable growth.

Required profile

• Strong expertise in keyword research, on‑page SEO, and comprehensive SEO audits.
• Proven ability to design and execute high‑quality link‑building strategies.
• Experience with web analytics tools such as Google Analytics and Google Search Console.
• Familiarity with SEO platforms like Ahrefs, SEMrush, Screaming Frog, or Moz.
• Understanding of search engine algorithms, technical SEO (site speed, indexing, schema), and mobile/international SEO.
• Prior experience in iGaming or other regulated industries is a plus.
• Analytical mindset, attention to detail, and clear communication of findings to non‑technical stakeholders.
• Bachelor’s degree in Marketing, Communications, Business or a related field.

Required skills

• Keyword Research
• On‑Page SEO
• SEO Audits (technical, content, competitive)
• Link Building
• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Moz
• WordPress (CMS)
• Schema markup
• Site speed optimization
• International SEO