Paid Ads Creative Strategist

About the role

We are a performance‑marketing team that works with e‑commerce and growth‑focused brands, producing high‑volume paid‑media creative. As a Paid Ads Creative Strategist you will translate performance data, customer insights and market research into compelling ad concepts and production‑ready briefs.

Key responsibilities

• Develop new paid‑ad concepts, hooks, angles and scripts based on data and research.
• Write clear creative briefs for copywriters, video editors and designers.
• Review ad performance to identify winning messages, formats and patterns.
• Turn performance data into specific creative actions and new tests.
• Build and maintain testing roadmaps across multiple brands and accounts.
• Provide direct, useful feedback on finished creative before launch.

Required profile

• Proven experience developing creative strategy for paid‑social campaigns.
• Strong understanding of direct‑response advertising and performance creative.
• Ability to interpret ad data and connect it to hooks, angles, messaging and formats.
• Excellent briefing and script‑writing skills.
• Experience collaborating with copywriters, video editors and media buyers.
• Portfolio or case studies showing paid ads you helped develop and their results.