Performance Marketing Executive

About the role

Junior’s Fashion Week is a premium kids’ fashion and grooming platform that creates runway experiences, campaign shoots, and brand showcases for young talent. We are looking for a Performance Marketing Executive to drive leads, registrations, and revenue through data‑driven digital campaigns while maintaining our aspirational brand positioning.

Key responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, TikTok, YouTube and other platforms.
• Drive parent registrations for runway shows, campaign shoots, brand ambassador programmes and other JFW offerings.
• Manage marketing budgets, allocate spend efficiently and track key metrics such as CPL, CAC, ROAS, lead quality and conversion rates.
• Conduct A/B testing for creatives, ad copies, landing pages, audiences and lead forms.
• Build retargeting and remarketing funnels for parents, website visitors and previous participants.
• Analyse campaign performance, consumer behaviour and prepare weekly/monthly performance reports, dashboards and revenue forecasts.
• Collaborate closely with sales, creative, content and operations teams.
• Optimise website landing pages, enquiry forms, WhatsApp journeys and payment funnels.
• Support CRM activities through WhatsApp, email and SMS marketing.

Required profile

• 1–3 years of experience in performance marketing, lead generation, e‑commerce or digital growth.
• Strong hands‑on experience with Meta Ads Manager and Google Ads.
• Experience in fashion, lifestyle, kids, events, luxury or premium consumer brands is a plus.
• Good understanding of parent behaviour, digital funnels, CRM and remarketing.
• UAE/GCC market experience is an advantage.

Required skills

• Meta Ads Manager
• Google Ads
• WordPress or similar CMS