Performance Marketing Manager

About the role

The Performance Marketing Manager will own and optimise paid digital campaigns across Meta, Google, LinkedIn, TikTok, Snapchat and other platforms for a fast‑growing real‑estate advisory firm. This senior, hands‑on position requires managing large budgets, multiple international audiences and delivering high‑quality leads while maximising return on ad spend.

Key responsibilities

• Plan, launch and continuously optimise multi‑platform paid media campaigns.
• Manage diverse campaign types including property launches, developer promotions, international roadshows, lead generation, brand awareness, retargeting and recruitment.
• Develop platform‑specific strategies for Meta, Google, LinkedIn, TikTok, Snapchat and YouTube.
• Allocate and optimise budgets across countries, audience segments, languages and currencies based on performance and commercial goals.
• Conduct audience, market, keyword and competitor research and build structured testing plans for creatives, messaging, audiences, landing pages and bidding strategies.
• Monitor key metrics such as CPL, CPQL, conversion rate, ROAS, lead‑to‑appointment and lead‑to‑sale performance.
• Collaborate with content, design, sales, CRM and international office teams to translate data into actionable insights.
• Ensure accurate tracking via GA4, Google Tag Manager, platform pixels, Conversion APIs and CRM integrations.
• Connect online campaign data with offline sales outcomes to improve attribution.
• Produce regular performance reports for senior management and stakeholders.
• Stay ahead of platform updates, advertising trends and emerging growth opportunities.

Required profile

• Minimum 5 years of hands‑on performance marketing experience, preferably in real‑estate, luxury, financial services or other high‑value lead‑generation sectors.
• Proven track record of managing substantial advertising budgets across multiple platforms.
• Advanced knowledge of Meta Ads Manager and Google Ads.
• Strong working knowledge of LinkedIn, TikTok and Snapchat advertising.
• Demonstrated success in generating and scaling high‑quality leads.

Required skills

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• TikTok Ads
• Snapchat Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Conversion APIs
• CRM integrations