Performance Marketing Specialist

About the role

This is a full-time, on-site Performance Marketing Specialist role in Dubai, UAE. The focus is on turning marketing spend into profitable, trackable results: qualified leads, pipeline contribution and revenue impact. The candidate should be motivated by dashboards, obsessed with testing and accountable to numbers.

Key responsibilities

• Own and optimize paid campaigns across Google Ads, Meta, LinkedIn and remarketing platforms, managing budgets with strict performance discipline
• Improve CPL, CVR and ROAS through structured testing, scaling what works and pausing what does not
• Ensure accurate conversion tracking (GA4, GTM, pixels, events) and monitor performance daily
• Build reporting dashboards focused on ROI and analyze lead quality with Sales
• Run A/B tests on creatives, copy, audiences and funnels, identify drop-off points and recommend landing page and funnel improvements
• Work with Sales to define lead quality benchmarks and track MQL to SQL performance

Required profile

• 3-5+ years in performance marketing or paid media roles
• Proven experience managing and optimizing paid ad budgets
• Strong analytical mindset and ability to explain results, insights and next actions

Required skills

• Experience with GA4, GTM and conversion tracking
• Google Ads, Meta and LinkedIn advertising