Product Marketing Specialist - Energy Distribution (Emirati Talents)

About the role

ABB is hiring a Product Marketing Specialist for its Energy Distribution business unit in the UAE and Gulf countries, reporting to the EL Product Marketing Manager. The role is onsite and focuses on implementing product marketing strategies in line with the global product strategy to meet business objectives, while supporting the Sales organisation in driving sales and services for the assigned products.

Key responsibilities

• Implement the product marketing strategy in the assigned area or segment, including defining and communicating product value propositions and positioning in line with the global strategy.
• Achieve product marketing targets and budgets by monitoring progress regularly and defining and implementing improvement plans.
• Focus on achieving orders and improving the Net Promoter Score (NPS).
• Execute the annual marketing plan in collaboration with the relevant division and/or product groups.
• Develop business plans focused on driving business development for a defined market.
• Provide product knowledge and training to drive sales efficiency.

Required profile

• Degree in Electrical or Electronic Engineering.
• 0-2 years of experience in a similar role.
• Passion for electrification solutions.

Required skills

• Portfolio management
• Business strategy and go-to-market strategy
• Market intelligence and pricing excellence
• Digital marketing and marketing strategy