Sales Manager – HORECA

About the role

We are looking for a dynamic Sales Manager to lead our HORECA business across the UAE. You will be responsible for building strong partnerships with hotels, restaurants, cafés and catering companies, driving revenue growth and promoting our premium product portfolio.

Key responsibilities

• Develop and execute daily field‑sales plans covering HORECA customers throughout the UAE.
• Identify, prospect and acquire new customers in hotels, resorts, restaurants, cafés, catering firms and hospitality groups.
• Conduct regular visits, presentations and product demonstrations to uncover sales opportunities.
• Build and maintain relationships with purchasing managers, F&B managers, chefs, owners and key decision‑makers.
• Prepare quotations, negotiate terms and manage the full sales cycle from order placement to payment collection.
• Grow existing accounts through cross‑selling, upselling and introduction of new solutions.
• Maintain an up‑to‑date sales pipeline and monitor competitor activity, market trends and pricing.
• Collaborate with internal teams (sales, warehouse, logistics, finance) to ensure smooth order fulfilment.
• Achieve monthly, quarterly and annual sales and revenue targets and report on performance.
• Represent SARA Group at exhibitions, trade shows and industry events as required.

Required profile

• Highly target‑driven and commercially focused.
• Proactive business developer with a strong pipeline mindset.
• Excellent communication and relationship‑building skills.
• Ability to understand customer needs and propose suitable solutions.
• Strong negotiation skills and a results‑oriented attitude.

Required skills

• None specified