Senior Key Account Manager – Modern Trade & UAE Market Development

About the role

Amalfi Foods is seeking an experienced Senior Key Account Manager to drive its Modern Trade strategy and establish a commercial foothold in the UAE. The role combines strategic account development with hands‑on market entry activities, requiring deep knowledge of the UAE FMCG landscape and strong relationships with retail buyers.

Key responsibilities

• Open, develop and manage strategic Modern Trade accounts across the UAE, building relationships with buyers, category managers and commercial teams.
• Lead negotiations for product listings, pricing, trade terms, rebates, promotions and shelf‑visibility opportunities.
• Expand Amalfi Foods’ presence by increasing SKU listings and distribution depth within existing accounts.
• Support the creation of a UAE commercial operation, identifying new retail, distribution and channel opportunities.
• Develop and deliver monthly and annual sales targets, monitor sell‑in/sell‑out performance and profitability.
• Implement corrective actions for under‑performing accounts and design account‑specific growth plans.
• Ensure strong in‑store execution, monitoring on‑shelf availability, facings, pricing, promotions and expiry dates.
• Prepare accurate sales forecasts by customer and SKU, coordinating production, stock availability and shipments with the Bahrain head office.
• Maintain market intelligence on competitors, pricing, packaging, promotions and new product launches.

Required profile

• Proven experience in senior key account management within FMCG, preferably bakery or food manufacturing.
• Extensive network and relationships with Modern Trade buyers in the UAE.
• Entrepreneurial mindset with the ability to build a commercial operation from the ground up.
• Strong analytical skills to monitor sales performance, margin protection and trade spend effectiveness.
• Excellent negotiation and communication skills.

Required skills