Senior Marketing Specialist

About the role

Instashop is seeking a Senior Marketing Specialist to shape and amplify its brand presence across the UAE. You will drive integrated marketing initiatives, build strategic partnerships, and ensure the brand stays top‑of‑mind for consumers in a fast‑moving q‑commerce environment.

Key responsibilities

• Lead end‑to‑end 360° campaign strategy, planning and execution for seasonal and brand initiatives.
• Collaborate with FMCG and retail partners to design high‑yield joint marketing programs.
• Synchronise offline activations, OOH advertising and events with digital, social and influencer roadmaps.
• Bridge Commercial, Creative, Legal and CRM teams to translate campaigns into targeted in‑app and push‑notification briefs.
• Monitor spend, ROI, CAC and conversion metrics, aligning performance with business targets.
• Analyse competitor moves and consumer trends in the UAE to uncover rapid growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 4–6 years of experience in brand, campaign or growth marketing within the GCC, preferably in q‑commerce.
• Proven track record of planning and executing integrated 360° campaigns.
• Data‑driven mindset with ability to translate metrics into actionable insights.
• Experience managing external creative agencies, production houses and OOH vendors.

Required skills