Specialist, Service Line Support

About the role

The Service Line Marketing Specialist supports the marketing department by planning, developing, implementing and monitoring the annual service‑line marketing plan for Cleveland Clinic Abu Dhabi. The role aims to raise awareness of priority service lines among key stakeholders and target audiences, ultimately contributing to operational targets.

Key responsibilities

• Lead the design and implementation of the annual service‑line marketing plan.
• Formulate service‑line marketing strategies based on market research, competitive analysis and operational availability.
• Act as liaison and consultant for institutes to implement marketing objectives.
• Report campaign performance, output and reach to institute chairs.
• Support the Senior Marketing Manager in integrated marketing campaigns and community outreach programs.
• Collaborate with internal partners, agencies and suppliers, coordinating with procurement, legal and finance functions.
• Plan and execute community outreach events.

Required profile

• Minimum of 48 months (4 years) of relevant marketing experience.
• Strong ability to analyse market and competitive data.
• Excellent communication and stakeholder management skills.
• Capability to work independently with minimal supervision.

Required skills

• Public Relations
• Competitive Analysis
• Market Research
• Advertising
• Direct Marketing