Vice President - Commercials

About the role

The Vice President – Commercials leads the commercial strategy, financial performance, and monetisation of Aldar’s Darna loyalty programme. Reporting to senior leadership, the VP ensures sustainable revenue growth, profitability and strong economic foundations across all loyalty products, partnerships and initiatives.

Key responsibilities

• Define and drive the commercial strategy for Darna’s loyalty products, establishing clear value creation for Aldar, partners and members.
• Design scalable pricing, funding and monetisation models that balance member appeal with financial sustainability.
• Translate programme growth ambitions into commercial targets, revenue streams and contribution‑margin frameworks.
• Partner with the SVP – Loyalty to align commercial priorities with long‑term programme strategy and ecosystem expansion.
• Govern investment prioritisation, implement stage‑gate approval processes and optimise capital allocation.
• Identify cross‑loyalty, cross‑business and ecosystem monetisation opportunities to drive incremental revenue.
• Develop, validate and evaluate business cases for new propositions, partnerships and programme expansions, defining financial assumptions, ROI models and breakeven structures.
• Own commercial performance tracking – revenue, costs, margins and profitability – across all products and partnerships.
• Collaborate with group finance on annual and multi‑year financial planning, scenario modelling and performance reviews.
• Secure and manage high‑value partnerships across banking, airlines, telcos, utilities and e‑commerce, scaling them and uncovering new growth opportunities.

Required profile

• Senior executive with proven experience in commercial strategy, preferably within loyalty programmes or related ecosystems.
• Strong track record of developing and executing pricing, funding and monetisation models that deliver sustainable revenue.
• Demonstrated ability to lead investment governance, business‑case development and financial performance management.
• Experience managing high‑value, multi‑industry partnerships and driving cross‑business revenue opportunities.
• Ability to work closely with senior leadership to align commercial initiatives with broader organisational strategy.

Required skills