Product Owner – Dealer Finance (B2B Fintech)

About the role

Comfi is a fast‑growing B2B BNPL and SME financing platform that has just closed a $65M pre‑Series A round. The company is expanding its Dealer Finance vertical and needs a Product Owner who can own the end‑to‑end dealer journey, from field acquisition to financing and collections.

Key responsibilities

• Drive origination volume and increase the number of active dealerships, acting as the north‑star KPI owner.
• Manage the full dealer customer journey – onboarding, live origination, and collections – identifying friction points and leading fixes.
• Gather field intelligence on dealer pain points and translate them into product requirements for the tech and delivery teams.
• Build and maintain relationships with dealer floor managers, principals, and other stakeholders to position Comfi as the preferred financing partner.
• Produce vertical performance reports, track pipeline health, and guide improvement cycles.
• Prepare the product for expansion into new markets such as KSA and Oman.

Required profile

• 5+ years of experience in dealer finance, auto lending, or B2B fintech with a proven record of meeting origination targets.
• Demonstrated ability to own a revenue number and close deals while also shaping product direction.
• Comfortable shifting between field execution and strategic planning in an early‑stage environment.
• Strong communication skills to bridge sales, product, and technology teams.

Required skills

What we offer

• Full ownership of a high‑priority vertical in a well‑funded, fast‑growing fintech.
• Direct access to senior leadership and the opportunity to shape a core product line.
• Exposure to regional and international venture capital backing.