Assistant Manager – Social Media Platforms (Proximity Markets)

About the role

The Assistant Manager, Social Media Platforms will support the delivery of social media activities across GCC/MENA proximity markets. You will coordinate campaign execution, content delivery, community engagement, reporting, and day‑to‑day agency/vendor follow‑up while ensuring consistent Consumer Advocacy messaging.

Key responsibilities

• Support proximity‑market social media strategy by gathering insights, preparing inputs, and coordinating timelines, deliverables, and approvals.
• Assist rollout of proximity‑market campaigns, managing launch checklists and ensuring assets and platform setups are ready.
• Collaborate with marketing teams to consolidate content briefs, feedback, and deliver culturally relevant content for GCC/MENA audiences.
• Schedule and publish posts, verify format compliance, metadata/tagging accuracy, and adherence to brand guidelines.
• Monitor platform trends, competitor activity, and campaign performance; summarize findings for stakeholders.
• Identify performance gaps, propose test ideas, and implement approved optimisations.
• Coordinate influencer and partner activations, handling outreach logistics, approvals, posting schedules, and reporting.
• Maintain tracking records for influencer/partner activities and outcomes.
• Apply Consumer Advocacy messaging guidelines across channels, ensuring tone‑of‑voice consistency.
• Escalate sensitive audience feedback (complaints, misinformation, reputational risks) through agreed protocols.
• Maintain spend trackers, validate invoices, and monitor budget burn rate, flagging risks early.

Required profile

• Minimum 60 months (5 years) of experience in digital/social media marketing.
• Strong understanding of GCC/MENA cultural nuances and market dynamics.
• Ability to work cross‑functionally with agencies, vendors, and internal teams.

Required skills

• Digital Marketing
• Campaign Execution
• Social listening tools
• Financial oversight
• Community engagement
• Social media strategy
• Content delivery