B2B Marketing Manager – Field Marketing (Dubai)

About the role

Sokin is seeking a B2B Marketing Manager to own and execute its field marketing programme for the Direct Sales business across the UAE. Working closely with the Regional Marketing Lead, Business Development and central Marketing teams, you will translate commercial priorities into high‑impact campaigns that build awareness, engage target accounts and generate qualified pipeline.

Key responsibilities

• Own and execute the UAE field marketing programme, driving awareness, engagement, demand and qualified pipeline for Direct Sales.
• Plan and deliver integrated B2B and account‑based marketing campaigns across priority industries and target accounts, from brief to execution, optimisation and reporting.
• Manage the events and activation programme, including Sokin‑hosted events, roundtables, networking opportunities, industry events and other market activations.
• Partner closely with Business Development on account targeting, campaign activation, sales enablement, event follow‑up and pipeline progression.
• Identify and activate opportunities across industry bodies, business communities, free zones and other strategic platforms.
• Collaborate with central Marketing teams (brand, content, digital, communications) to deliver locally relevant activities aligned with global strategy.
• Develop the field marketing playbook for the UAE and contribute insights and best practices for scaling across MEA markets.

Required profile

• Proven ability to turn commercial priorities into high‑impact marketing activities.
• Experience managing agencies, vendors, budgets and multiple internal stakeholders.
• Strong collaboration skills with Business Development and central Marketing functions.

Required skills