Brand & Social Media Marketing Specialist

About the role

Al Ghurair Property Management is seeking a Specialist to lead brand and organic social media initiatives across its portfolio. The role involves shaping multi‑channel campaigns, ensuring brand consistency, and driving engagement on various digital platforms.

Key responsibilities

• Collaborate with the Marketing Manager to design and execute brand and social media campaigns across 15 channels, including TikTok, Facebook and Instagram.
• Plan and manage multi‑channel initiatives (events, PR, OOH, digital, print, web) ensuring alignment with business objectives and KPIs.
• Track, measure and analyse campaign performance, presenting insights and recommendations for optimisation.
• Oversee website and email communication strategies focused on acquisition and retention.
• Coordinate offline marketing efforts such as PR, OOH, brochures and manage internal and external events.
• Manage third‑party agencies and vendors to deliver projects on brief, on time and within budget.

Required profile

• Bachelor’s degree in Marketing or a related field.
• Minimum 4 years of experience in a B2C marketing department.

Required skills

• Social media management across platforms (TikTok, Facebook, Instagram).
• Campaign performance tracking and analysis.
• Website and email communication strategy.