Chief Commercial Officer (CCO) – B2C

About the role

We are seeking a strategic, commercially driven Chief Commercial Officer to lead our Group‑wide B2C commercial strategy and deliver sustainable, profitable growth across multiple markets. Reporting to the Group COO, you will own overall commercial performance, including revenue, profitability, EBITDA and the commercial P&L.

Key responsibilities

• Define and execute the Group’s B2C commercial strategy, owning revenue targets, budgets, profitability, EBITDA and overall commercial P&L across markets.
• Lead player acquisition across paid media, affiliates, partnerships and organic channels, improving First‑Time Depositor growth, conversion quality, acquisition costs and long‑term player value.
• Direct player segmentation, CRM lifecycle management, reactivation, cross‑sell, loyalty and VIP strategies to increase sustained activity and customer Lifetime Value.
• Ensure promotional investment contributes to sustainable Net Gaming Revenue and profitability while reducing reliance on bonus‑driven retention.
• Partner with Product, Technology, Payments and Customer Service to prioritise improvements that support acquisition, deposits, engagement and retention.
• Establish consistent commercial reporting and use performance insights to guide planning, budget allocation, channel optimisation and corrective action.
• Set clear commercial priorities with Country Managers while maintaining their accountability for local execution and performance.
• Provide leadership to centralised specialists and country teams, strengthening collaboration, accountability and sharing of effective practices across markets.

Required profile

• Senior commercial leadership experience in a multi‑market B2C business with responsibility for revenue, budgets, profitability and P&L delivery.
• Experience leading acquisition, retention, CRM, loyalty and VIP strategies within betting, gaming or a comparable digital consumer business.
• Strong understanding of acquisition economics, player lifetime value, marketing ROI and promotional effectiveness.
• Experience aligning country teams and centralised specialists within a shared operating model.
• Proven track record of working with Product, Technology, Payments and Customer Service teams to improve customer experience and commercial outcomes.
• Strong strategic judgement, financial acumen and analytical skills, with the ability to turn performance insights into clear commercial action.
• Effective leadership and influencing skills, with the ability to build capability and drive accountability across markets and functions.