Content Strategist – Social Media

About the role

Robot24.com is a global news platform dedicated to robotics. We are looking for a Content Strategist – Social Media to shape what we film and create for our social channels, ensuring our content matches audience demand and global attention trends.

Key responsibilities

• Define and optimise content pillars, formats and mix across Instagram, TikTok, YouTube and X.
• Identify emerging trends, major events and audience interests to guide filming priorities.
• Analyse performance data (views, watch time, engagement) to continuously improve content strategy.
• Translate broad topics into specific, executable filming directions and scalable content franchises.

Required profile

• Proven experience in content strategy or social‑first media within a fast‑moving environment.
• Strong instinct for trends, audience attention and emerging topics.
• Ability to think weeks/months ahead while reacting quickly to real‑time opportunities.
• Experience in media, news, publishing or social‑first content is highly preferred.

Required skills

• Instagram
• TikTok
• YouTube
• X (formerly Twitter)
• Content Strategy
• Social Media Strategy
• Digital Media