Deputy Head of Marketing

About the role

The Deputy Head of Marketing will shape and execute a world‑class marketing strategy for a large‑scale energy event, reinforcing its position as the leading global gathering in the sector. Reporting to senior leadership, the role works closely with sales, sponsorship and conference production to drive audience acquisition, brand engagement and commercial success.

Key responsibilities

• Develop and implement a long‑term marketing vision that strengthens the event’s global energy sector positioning.
• Lead integrated, data‑driven campaigns to attract visitors, delegates, exhibitors and sponsors.
• Oversee brand strategy, ensuring consistent and impactful branding across all channels.
• Collaborate with commercial teams to create marketing initiatives that support revenue growth.
• Manage partnership negotiations with media partners, industry associations and regulators.
• Direct digital transformation efforts, including SEM, paid social, CRM, marketing automation and website UX optimisation.
• Establish KPIs, reporting frameworks and conduct competitor and market research to inform strategy.

Required profile

• Exceptional written and verbal communication with strong copywriting and presentation abilities.
• Proven leadership and people‑management skills, capable of coaching a high‑performing team.
• Highly organised with excellent time‑management and project‑management capabilities.
• Analytical mindset able to interpret data and translate insights into actionable strategies.
• Self‑motivated, creative and results‑oriented, thriving in a fast‑paced, target‑driven environment.

Required skills

• Data‑driven marketing and performance analytics.
• Customer Relationship Management (CRM) systems.
• Marketing automation platforms.
• Search engine marketing (SEM) and paid social advertising.
• Website management, content development and UX optimisation.
• Database management and audience segmentation.
• KPI definition and reporting.
• Market research and competitor analysis.