Digital Marketing Executive – Restaurant Brands (Dubai)

About the role

We are expanding our Digital Marketing team and are looking for a Digital Marketing Executive to manage the day‑to‑day digital performance of a portfolio of restaurant brands in Dubai. You will plan, execute and optimise paid and organic campaigns across Meta, TikTok, Google and Snapchat, linking results to reservations, covers and orders.

Key responsibilities

• Own monthly organic social calendars for Instagram and TikTok, balancing food, people, venue and promotional content.
• Write all campaign copy – ad headlines, social captions, email newsletters, landing pages and Google Business posts – in each brand’s voice.
• Design and adapt static, carousel, story and simple motion‑graphic assets in Canva and Adobe Creative Suite; create clear briefs for larger projects.
• Track weekly and monthly KPIs (reach, engagement, CTR, CPA, ROAS, reservations, delivery orders) and turn data into actionable recommendations.
• Maintain and optimise Google Business profiles, menus and listings; manage review platforms and keep website content SEO‑friendly.
• Coordinate end‑to‑end campaign rollouts with restaurant operations, chefs and the content team.
• Monitor competitor activity and platform trends in Dubai’s F&B scene, proposing new formats and ideas.

Required profile

• 3‑5 years of digital marketing experience, preferably in F&B, hospitality or lifestyle brands within the UAE/GCC.
• Proven ability to develop content strategy, write compelling copy and plan campaigns.
• Strong organisational skills, deadline‑driven and able to juggle multiple brands.

Required skills

• Meta (Facebook/Instagram) advertising platform
• TikTok advertising platform
• Google Ads & Google Analytics 4
• Snapchat advertising platform
• Canva and Adobe Creative Suite (Photoshop, Illustrator)
• Meta Insights reporting
• Email/CRM tools (e.g., SevenRooms, OpenTable, ETAP) – a plus