Digital Performance Marketing Manager – Retail (M&S) – UAE

About the role

The Digital Performance Marketing Manager will lead region‑specific performance marketing programmes for Marks & Spencer across the Middle East and Asia. You will be responsible for driving traffic, increasing sales and enhancing the customer experience through paid media channels.

Key responsibilities

• Own end‑to‑end delivery, optimisation and performance of paid search, paid social, display and programmatic campaigns using Google, Meta and other platforms.
• Manage multi‑channel, multi‑market media budgets to meet revenue, ROAS, CAC and acquisition targets.
• Define targeting and bidding strategies, run continuous A/B testing and monitor performance metrics.
• Collaborate closely with Brand Marketing, Buying, Digital Trade and CRM teams to align paid media with stock availability, product priorities and the broader marketing calendar.

Required profile

• Minimum 60 months (5 years) of experience in performance or digital marketing.
• Proven ability to manage large media budgets and deliver measurable results across multiple markets.
• Strong analytical mindset with experience in reporting and data‑driven optimisation.

Required skills

• RTB
• PPC
• Programmatic platforms (Criteo, InMobi, Adjust)
• Meta Business Manager & Paid Social platforms
• CDP
• Google Ads & Google Analytics
• App marketing platforms (Apple Search Ads)
• Microsoft Excel
• Power BI
• Tableau