Director of Marketing

About the role

As the Director of Marketing you will shape the global perception of one of Dubai’s most iconic luxury resorts. Reporting to senior leadership, you will own the marketing and communications strategy, strengthen the Waldorf Astoria brand, and drive awareness, engagement and commercial performance through innovative campaigns.

Key responsibilities

• Develop and execute the annual marketing and communications plan aligned with the Waldorf Astoria brand and commercial goals.
• Build and reinforce luxury brand positioning across key markets through storytelling, creative campaigns, digital channels, PR, partnerships and media engagement.
• Lead integrated campaigns across digital, social, content, advertising, CRM, e‑commerce and other channels to maximise reach and engagement.
• Partner with Sales, Revenue Management and other commercial teams to create initiatives that boost direct bookings, market share and overall hotel performance.
• Manage PR and communications, cultivating relationships with local and international media, influencers and strategic partners.
• Identify, negotiate and oversee high‑value partnerships, brand collaborations, sponsorships and activations.
• Inspire, coach and develop the Marketing and Communications team, fostering a high‑performing, creative environment.
• Oversee the marketing budget, ensuring effective resource allocation and measurable ROI.
• Monitor campaign performance, market trends and digital analytics, using insights to continuously optimise strategies.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management or a related field.
• 5–7 years of progressive marketing, communications or PR experience, preferably within luxury hospitality.
• Proven senior marketing leadership experience in a luxury hotel, resort or premium hospitality environment.

Required skills