Director & Unit Head – Affluent Client Acquisition

About the role

Standard Chartered Bank is seeking a senior leader to head its Affluent Client Acquisition unit. The role focuses on growing the Priority Private segment by attracting high‑net‑worth individuals and guiding them through a seamless onboarding experience.

Key responsibilities

• Lead a team to execute the bank’s strategy for acquiring high‑value new‑to‑bank clients in the Priority Private segment.
• Present the bank’s high‑net‑worth offering to prospective clients and utilise leads from partnerships, targeted lists, campaigns, sales camps and product launches.
• Engage with prospects at industry events, networking seminars and client referrals.
• Activate new clients, educate them on online, mobile and contact‑centre channels, and ensure smooth hand‑over to Priority Banking teams.
• Leverage the Priority Private proposition, product benefits, brand, international footprint and specialist support to onboard affluent clients.
• Drive early cross‑selling across multiple products to deepen relationships and become the primary bank for clients’ transactional, savings and investment needs.
• Execute onboarding activities across the bank’s local and international network while maintaining portfolio quality and client qualification standards.

Required profile

• Previous direct sales experience in the UAE market.
• Minimum graduate degree.
• Experience in deposits or liability products within the UAE market.

Required skills