Head of Creative Lab – Automotive Digital Experience

About the role

Al-Futtaim Automotive is establishing a Creative Lab to shape digital experiences across its automotive brand portfolio. The Head of Creative Lab will lead a multidisciplinary team to deliver accessible, measurable, and culturally relevant experiences across web, mobile, e‑commerce, configurators, owners portals, WhatsApp, social media and AI interfaces.

Key responsibilities

• Build and develop a multidisciplinary team covering product design, research, creative technology, generative AI, social content and analytics.
• Establish a multi‑brand design system with reusable components, design tokens and design‑to‑code standards for English and Arabic experiences.
• Scale production‑grade generative AI workflows for copy, imagery, video, voice and personalized creative while ensuring brand safety and IP controls.
• Create social‑first content leveraging trends, social listening and creator partnerships for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts.
• Implement A/B and multivariate testing across interfaces and journeys to drive conversion, engagement and cost efficiency.
• Champion continuous customer research and ensure accessibility compliance with WCAG 2.2 AA, Arabic and right‑to‑left requirements.

Required profile

• Bachelor’s or master’s degree in HCI, Interaction Design, Digital Media, Creative Technology, Computer Science or related field.
• 12+ years of experience in UX/UI, product design and digital creative, with at least 5 years leading multidisciplinary teams.
• Proven ownership of a multi‑brand design system in production and experience scaling generative AI content pipelines.
• Track record of delivering social‑first content with strong organic performance and of leading A/B or multivariate testing with measurable uplift.
• Experience designing for both English and Arabic audiences and strong knowledge of accessibility standards.

Required skills

• Design systems, Figma, design tokens, Storybook.
• LLMs, diffusion models, generative image, video, voice, avatar workflows.
• Social listening, creator content, video production, hook and retention analysis.
• Personalization, dynamic creative optimization, A/B testing, multivariate testing, statistical power, behavioral analytics.
• Usability research, WCAG 2.2, RTL design, Arabic typography.
• Motion design, conversational design, real‑time 3D visualization.