Head of Marketing – Brand & Growth

About the role

We are seeking a dynamic Head of Marketing (Brand & Growth) to lead the marketing function for a fast‑growing wellness brand in Dubai. The role will shape brand positioning and drive customer acquisition across the UAE and Saudi Arabia, working in a high‑energy, entrepreneurial environment.

Key responsibilities

• Develop and execute an integrated brand and growth strategy for the UAE and Saudi markets.
• Lead brand positioning, ensuring consistent messaging across digital and offline touchpoints.
• Oversee performance‑marketing campaigns, collaborating with media buying and creative teams to optimise ROI.
• Define and manage content, social media, and organic growth initiatives.
• Drive influencer, affiliate, creator and ambassador programmes to expand reach.
• Establish strategic partnerships, co‑marketing, retail activations and experiential events.
• Lead CRM strategy, including lifecycle campaigns, email marketing, loyalty and retention programmes.
• Manage relationships with agencies, production partners, freelancers and external vendors.
• Analyse marketing performance, customer insights and campaign metrics to inform decisions.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years of senior experience in brand, growth or digital marketing within eCommerce, DTC, FMCG or retail.
• Proven track record of building strategies that generate acquisition and revenue growth.
• Strong understanding of consumer behaviour in the UAE and Saudi Arabia.
• Commercial mindset with ability to balance creativity and measurable outcomes.
• Excellent leadership, stakeholder management and project‑management capabilities.

Required skills

• Performance marketing
• Paid social advertising
• CRM platforms
• Influencer marketing
• Content marketing
• Social media management
• AI‑powered marketing tools
• Marketing automation platforms
• Data analytics and campaign performance measurement

What we offer

• Competitive salary of 20,000–24,000 AED per month.
• Full‑time permanent role based in Dubai.
• Opportunity to shape a leading wellness brand in a high‑growth market.
• Travel across the GCC for partnerships and activations.