Head of Marketing

About the role

The Head of Marketing will shape and execute the school’s marketing strategy, driving admissions growth and showcasing the institution’s excellence through high‑impact events. This senior position oversees digital channels, AI‑enabled processes, and ensures all activities meet safeguarding and regulatory standards.

Key responsibilities

• Own the annual and term‑based digital marketing plan, including budgets, KPIs and channel mix (SEO, SEM, PPC, display, email, CRM, website, analytics, CRO).
• Translate school priorities (open days, admissions timelines, academic and sports achievements) into integrated multi‑channel campaigns and content calendars.
• Lead keyword research, create content briefs, coordinate technical SEO improvements, and manage local search visibility via Google Business Profile.
• Set strategy, budgets, creative direction and measurement for paid social advertising in partnership with the dedicated social media team.
• Design and roll out AI tools to automate creative production, publishing, analysis and reporting while maintaining human oversight.
• Ensure all marketing outputs comply with safeguarding standards and Knowledge and Human Development Authority regulations.

Required profile

• Proven senior‑level experience in digital marketing within an education or similar sector.
• Demonstrated ability to drive measurable growth in enquiries and event registrations.
• Strong understanding of compliance requirements for educational institutions in the UAE.

Required skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay‑Per‑Click (PPC) advertising
• Display advertising
• Email marketing and CRM
• Website analytics and conversion rate optimisation (CRO)
• Marketing automation platforms
• Artificial intelligence tools for marketing
• Google Business Profile management
• Google Analytics
• Keyword research and content brief creation
• Technical SEO implementation
• Paid social advertising strategy
• Landing page optimisation