Head of Marketing – MENA Region

About the role

Circles is looking for a strategic, growth‑oriented Head of Marketing for the MENA region to design and execute the complete marketing strategy for a new digital telecom brand launching in the UAE. Reporting directly to the General Manager, this senior leader will shape brand positioning, drive full‑funnel customer acquisition and craft culturally resonant narratives in a competitive digital telecom landscape.

Key responsibilities

• Architect and implement an end‑to‑end marketing strategy for the new brand.
• Establish a differentiated brand positioning that resonates with MENA audiences.
• Drive full‑funnel customer acquisition across paid, owned and earned channels.
• Develop and execute culturally relevant storytelling and communication plans.
• Define market‑entry and long‑term growth strategies, covering brand equity, performance marketing and go‑to‑market execution.
• Lead and mentor the regional marketing team to achieve aggressive growth targets.

Required profile

• Proven senior marketing leadership experience, preferably in digital telecom or technology sectors.
• Strategic mindset with a strong commercial orientation.
• Deep understanding of digital marketing channels and performance‑driven acquisition.
• Ability to create culturally resonant brand narratives for MENA markets.
• Excellent communication skills and a track record of building high‑performing teams.

Required skills