Head Of Paid Marketing

About the role

We are seeking a Head of Paid Marketing to take full ownership of paid client acquisition for an eight‑figure men’s coaching company. You will inherit a proven funnel, extensive data, and an existing team, and you will be responsible for turning around a declining ROAS and scaling the business.

Key responsibilities

• Define and execute paid‑media strategy, overseeing account structure, testing methodology and budget allocation across Meta, Google/YouTube and Bing.
• Lead creative and messaging direction, turning sales‑call insights into ad hooks, angles and high‑performing creatives.
• Own the conversion‑event architecture, pixel‑conditioning strategy and weekly performance scoreboard.
• Manage compliance, platform‑policy safety and final‑review gates for all ads and landing pages.
• Drive funnel optimisation from ads through VSL, application and booking, including split‑testing and CRO initiatives.
• Lead and develop the marketing team, setting standards, conducting performance reviews and making hiring/firing decisions.

Required profile

• Led marketing for offers generating $1M+ per month in the last 18 months, with verifiable results.
• Deep high‑ticket call‑funnel experience, optimizing to booked calls and sales rather than leads.
• Expert Meta media‑buying fluency (creative‑as‑targeting, concept testing, pixel conditioning).
• Proven track record of creative and hook direction with measurable performance.
• Managed a marketing team of 5+ professionals to high standards.
• Experience in compliance‑sensitive verticals where accounts can be suspended.

Required skills

• Meta media buying
• Google Ads
• Claude (AI tool)
• Hyros
• GoHighLevel
• ClickFunnels
• Split‑testing tooling