Marketing Executive – Digital Campaigns for Automotive Brand

About the role

We are looking for a creative and results‑driven Marketing Executive to lead digital campaigns for Volkswagen across new‑car, certified pre‑owned and aftersales segments. The role combines strategic planning, content creation and performance analysis to generate qualified leads and support commercial objectives.

Key responsibilities

• Plan, execute and optimise digital campaigns across paid social, search, display and other channels for new cars, certified pre‑owned and aftersales.
• Develop marketing content such as social media posts, SMS, WhatsApp messages, emailers, landing pages and bilingual (English/Arabic) communications in line with Volkswagen brand guidelines.
• Monitor performance metrics, track lead generation, ensure timely lead routing and follow‑up.
• Manage campaign budgets, prepare monthly performance reports and provide actionable insights for continuous improvement.
• Coordinate with internal showroom teams, agencies, media partners and vendors to ensure successful execution and support events.
• Support local brand activations, customer engagement activities and dealership events.

Required profile

• Minimum 2 years of experience in marketing or digital marketing, preferably in automotive, retail or consumer‑focused sectors.
• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, Advertising or a related field.

Required skills

• Hands‑on experience with Google Ads.
• Proficiency in Meta Business Suite.
• Knowledge of Google Analytics and campaign performance reporting.

What we offer

• Competitive salary with performance‑based annual bonus.
• Comprehensive health insurance and benefits package.
• Opportunities for professional growth and career development.
• Dynamic, collaborative work environment.
• Company‑provided vehicle.