Marketing Executive

About the role

We are seeking a hands‑on Marketing Executive to support planning, execution and optimisation of marketing activities for COÉGA Sunwear across the UAE and GCC. The role is on‑site and offers exposure to the full marketing funnel, from acquisition to retention, product‑page strategy, photoshoots and events.

Key responsibilities

• Create and manage marketing calendars and execute digital campaigns (landing pages, banners, promo graphics) aligned with the seasonal calendar.
• Produce monthly B2C/B2B newsletters, handle audience segmentation and manage WhatsApp retention messaging.
• Support in‑store promotions and develop point‑of‑sale materials with retail partners.
• Build and update sales collateral, maintain segmented B2B lead lists, and track KPI reporting.
• Handle Photoshop production: image editing, resizing, and file organisation.
• Update product description pages (PDPs) with SEO keywords provided by the performance marketing specialist.
• Plan and manage photoshoots, catalogue production and video content.
• Support social PR, influencer outreach, packaging projects and partner training.
• Coordinate trade shows and brand activations, including logistics and post‑event reporting.
• Manage social‑led PR, brand collaborations, CSR activities and influencer partnerships.

Required profile

• Bachelor’s degree in Marketing (required).
• 2–3 years of relevant marketing experience.
• Expert knowledge of sales funnels, content strategy and email marketing.
• Hands‑on experience with marketing tools such as Google Analytics, Klaviyo, Planoly and Meta for Business.

Required skills

• Adobe Suite (including Photoshop).
• Google Analytics.
• Klaviyo.
• Planoly.
• Meta for Business.