Marketing Manager, Promotions and Incentives

About the role

As Marketing Manager, Promotions and Incentives you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day‑to‑day delivery and performance of promotional and incentive programmes, ensuring every offer is targeted, well‑timed and commercially sound.

Key responsibilities

• Own execution of the Middle East promotional calendar, turning quarterly strategy into targeted acquisition, activation, retention and win‑back campaigns.
• Develop robust promo strategies that influence customer behaviour and drive ROI for Deliveroo and its partners.
• Collaborate with CRM, Tech and Data Science teams to build and launch in‑app and lifecycle campaigns.
• Create quarterly and annual promotional roadmaps aligned with commercial priorities and market dynamics.
• Manage campaign‑level budgets, track spend, and flag ROI or margin variances.
• Translate customer and performance data into relevant promo mechanics.
• Own weekly performance reporting, post‑campaign analysis and continuous optimisation.
• Run structured price‑elasticity and discount‑depth tests to identify minimum effective discounts.
• Design and execute local test‑and‑learn experiments feeding insights back into the broader strategy.
• Monitor competitor activity to keep offers sharp and well‑positioned.
• Build business cases for scaling successful tests into recurring, budgeted promotions.
• Champion the consumer voice, ensuring promotions deliver genuine value.
• Communicate progress and insights to cross‑functional stakeholders.

Required profile

• Strong analytical mindset with experience in data‑driven marketing.
• Proven ability to manage budgets and deliver ROI‑focused campaigns.
• Excellent cross‑functional collaboration skills, working with Commercial, Finance, Tech, Data Science and Global teams.
• Experience in designing and executing promotional calendars across the customer lifecycle.
• Ability to translate market and competitor insights into actionable promotional tactics.

Required skills