Marketing Manager – UAE Market

About the role

As the Marketing Manager for the UAE market, you will lead brand awareness initiatives and drive high‑quality lead generation. Reporting to the Marketing & PR Director for the Americas, Europe & MEA, you will develop localized strategies, manage public relations, support dealer activities and oversee the marketing budget.

Key responsibilities

• Develop and execute UAE‑specific marketing strategies and annual plans aligned with global guidelines.
• Collaborate with regional Marketing, PR and Event teams to deliver integrated campaigns, events, digital marketing and lifestyle partnerships.
• Build and maintain relationships with local media, press, agencies, KOLs and influencers, handling PR issues and crisis communication.
• Supervise dealer marketing plans, provide guidance and monitor performance to ensure brand consistency.
• Conduct market research and analysis to identify trends, competitor activity and growth opportunities, and translate insights into actionable recommendations.
• Manage the marketing budget, ensuring efficient allocation of resources and maximising ROI.
• Ensure all dealer websites, signage and marketing assets are properly localized and compliant with BYD brand guidelines and UAE regulations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Minimum 8 years of marketing communications experience, preferably in the automotive OEM sector.
• Strong understanding of the UAE market, consumer behaviour and local media landscape.
• Proven track record managing integrated campaigns, PR activities, events and dealer marketing.
• Fluent in English; Arabic language skills are a strong advantage, Chinese a plus.
• Excellent interpersonal and stakeholder‑management abilities in a multicultural environment.
• Results‑oriented, proactive and adaptable to a fast‑growing business.