Outdoor Catering & Events Sales Manager

About the role

We are looking for a dynamic, results‑driven Outdoor Catering & Events Sales Manager to join the Novotel and Aparthotel Adagio Premium Dubai Al Barsha team. In this role you will lead sales initiatives for outdoor catering and events, drive revenue growth, build strong client relationships and manage a high‑performing sales team while delivering innovative event solutions.

Key responsibilities

• Develop and implement comprehensive sales strategies to achieve revenue targets and expand market share in the outdoor catering and events sector.
• Build and maintain relationships with corporate clients, event planners and key decision‑makers to ensure repeat business.
• Lead, mentor and manage the sales team, providing guidance on techniques, client engagement and performance optimisation.
• Prepare detailed proposals, quotations and contracts, ensuring accuracy and alignment with client requirements.
• Conduct site visits and consultations to understand client needs and present customised solutions.
• Coordinate with operations and logistics teams to ensure seamless event execution.
• Monitor industry trends, competitor activity and market opportunities to inform strategic decisions.
• Manage sales pipelines and forecasts using CRM systems, tracking leads and conversions.
• Negotiate pricing, terms and service agreements while maintaining profitability.
• Prepare regular sales reports and performance metrics for management review.

Required profile

• Minimum 5 years of proven sales experience in outdoor catering, events management or related hospitality fields.
• Track record of achieving and exceeding sales targets.
• Strong knowledge of outdoor catering services, event logistics and planning coordination.
• Excellent client relationship management and consultative selling skills.
• Proficiency with CRM software and sales management tools.
• Experience leading and managing a sales team.
• Strong negotiation and contract management abilities.
• Excellent communication and presentation skills in English.
• Ability to analyse market trends and develop data‑driven strategies.
• Budget management and financial acumen.
• Familiarity with Dubai’s events market and luxury event standards (preferred).

Required skills

• CRM software
• Sales management tools