Performance Marketing Executive – Growth & Acquisition

About the role

We are hiring a commercially driven Performance Marketing Executive to own the growth engine end‑to‑end – from acquiring the right audiences through paid and organic channels to improving conversion, retention and ultimately paid subscription growth. This is a highly data‑driven growth role, not a traditional brand or social media marketing position.

Key responsibilities

• Own and optimise paid acquisition across Google, Meta, LinkedIn, X and Microsoft Ads, focusing on CAC and commercial returns.
• Develop SEO and organic acquisition strategies to build sustainable traffic and reduce reliance on paid channels.
• Own and continuously optimise the customer conversion funnel from first visit through paid conversion.
• Drive CRO, including landing‑page optimisation, A/B testing, registration journeys and paywall/conversion flows.
• Partner with CRM/lifecycle teams on onboarding, engagement, retention and win‑back journeys.
• Improve free‑to‑paid and trial‑to‑paid conversion and support subscription model growth.
• Build and manage performance reporting across CAC, LTV, payback period, cohorts, churn, MRR and channel efficiency.
• Ensure accurate conversion tracking, attribution and measurement across channels.
• Translate performance data into clear recommendations on marketing investment and budget allocation.

Required profile

• 3+ years of experience in performance, growth or acquisition marketing.
• Strong hands‑on experience across paid acquisition AND SEO/organic growth.
• Previous experience within a subscription, digital media or SaaS business is highly desirable.
• Deep understanding of CAC, LTV, funnels, cohorts, retention and churn.
• Proven track record improving conversion through CRO, landing pages, paywalls or registration flows.
• Strong analytical capability with GA4 essential.
• SQL and/or BigQuery experience is highly advantageous.
• Commercial mindset – able to connect marketing activity directly to revenue, conversion and payback.

Required skills

• Google Ads
• Meta Ads
• SEO
• CRO
• A/B Testing
• GA4
• SQL
• BigQuery