Performance Marketing Specialist – Real Estate

About the role

Majid Developments is seeking a results‑driven Performance Marketing Specialist to lead and optimise digital campaigns for its current and upcoming real‑estate projects in Dubai. The role focuses on generating high‑quality leads, reducing acquisition costs and supporting project launches through data‑driven strategies.

Key responsibilities

• Plan, launch and optimise performance campaigns across Meta Ads, Google Ads, YouTube and other digital channels.
• Develop lead‑generation strategies for off‑plan launches, ongoing projects and investor‑focused campaigns.
• Manage Meta Ads Manager (lead generation, conversion, retargeting, custom/look‑alike audiences) and Google Ads (Search, Display, Performance Max, YouTube).
• Collaborate with sales, marketing, creative and management teams to align campaigns with sales targets.
• Build and optimise funnels from ad to landing page, CRM and sales hand‑off.
• Implement and monitor tracking tools such as Meta Pixel, Conversion API, GA4, UTM parameters and Google Tag Manager.
• Control budgets, optimise CPL, conversion rates, lead quality and overall ROI.
• Conduct A/B testing on creatives, copy, audiences, landing pages and campaign structures.
• Coordinate CRM integrations, lead automation and WhatsApp/email nurturing workflows.
• Prepare weekly and monthly performance reports with actionable insights.
• Monitor competitor activity, market trends and emerging digital advertising opportunities.

Required profile

• Proven experience as a Performance Marketing Specialist, preferably within a Dubai‑based real‑estate developer or brokerage.
• Strong analytical mindset with a focus on lead quality and ROI.
• Ability to manage substantial advertising budgets while maintaining low CPL.
• Excellent communication and coordination skills to work in a fast‑paced real‑estate environment.

Required skills

• Meta Ads Manager
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Pixel and Conversion API
• GA4 and Google Tag Manager
• UTM tracking
• CRM platforms (e.g., HubSpot)
• Zapier or similar automation tools
• WhatsApp integration and email marketing
• A/B testing and data analysis