Product Marketing & Activations Specialist (B2C)

About the role

The Product Marketing & Activations Specialist (B2C) will own and manage the end‑to‑end product portfolio for coffee, machines, accessories and services in the UAE market. You will translate global innovations and thematic campaigns into impactful local execution, working closely with cross‑functional teams.

Key responsibilities

• Own and manage the B2C product category and portfolio, localising the product strategy and commercial value proposition.
• Continuously review portfolio performance, optimise promotions, pricing and rationalisation with data support.
• Lead market trend and competitive analyses to inform local product strategy and marketing plans.
• Ensure product forecast accuracy in partnership with CE&I and Operations/SC teams.
• Translate and implement global product launches and themes to meet market needs.
• Plan and execute permanent and non‑permanent launches across coffee, machines, accessories and services.
• Initiate market‑specific local initiatives and conduct pre‑ and post‑launch evaluations.
• Support commercial strategy development with key account managers and channel partners.
• Develop sales support tools for account managers and sales teams.
• Co‑define initiatives with marketing peers to achieve category business results.
• Manage and monitor the sub‑department budget and drive organisational efficiencies.
• Collaborate with commercial and channel teams to drive the MBP cycle.

Required profile

• University degree or equivalent in Marketing or a related field.
• Proven ability to work cross‑functionally with Marketing, Commercial, Retail, e‑Business, Supply Chain and regional stakeholders.
• Experience in managing product portfolios, launches and performance analysis.
• Strong project management skills with the ability to set timelines, deliverables and performance goals.
• Budget management experience and ability to drive improvements and efficiencies.

Required skills